The General Insurance and American Family Insurance Announce New Agency of Record

Publicis Groupe has been selected by American Family Insurance and The General® to manage their advertising strategy, planning, and buying in the United States. The specialized team, lead by Performics, will service all forms of digital and traditional media, leveraging Epsilon technology and data.

“We look forward to collaborating with Performics and Publicis Groupe and using the scale of our brands to improve our businesses’ media efficiency and growth.”

“We are looking forward to collaborating with Performics and Publicis Groupe and using the scale of our brands to generate media efficiency and growth for our businesses,” adds Elicia Azali, incoming Chief Marketing Officer of American Family Insurance Group.

“We couldn’t be more delighted to be teaming with American Family and The General to maximize company performance across all media,” said Paul Tibbitt, CEO of Performics. We can build more relevant and effective brand experiences for the American Family Enterprise by leveraging audience data and customer intent signals across all stages of the buying journey and across all media.”

“Our aim is to produce revenue for American Family and The General by leveraging Performics’ expertise in performance marketing, Epsilon’s best-in-class technology and analytics, and Publicis Groupe’s buying power for traditional media,” Tibbitt added.

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