Some companies may pretend to “get” social media – when it’s clear that their own policy makers really have no frakkin’ clue how to approach the issue.
For example, take this little “Web 2.0″ / Social Media clip from an article in today’s New York Times:
Organizations of all sorts have been trying to figure out how they can adapt social networks, blogs, wiki’s and other Web tools to their traditional operating methods in order to connect to customers and partners.
But it is tough. “We have a Facebook page,” said one official of the Department of Homeland Security. “But we don’t allow people to look at Facebook in the office. So we have to go home to use it. I find this bizarre.”
One of our largest long-time clients here in the Twin Cities of Minneapolis/St. Paul, Minnesota – has a similar issue. They have a significant presence on Facebook – yet prohibit their employees from contributing content or participating in their facebook presence from work.
What sort of social media policy is that?
So far, our attempts to change their approach to this policy have been met with opposition. How many of your companies have similar policy issues?