The Multifaceted Approach To Web Income

June 30th, 2007 @ 8:54 pm | David Krug | 6 comments

A few years ago one of the people I really admired in web development was Dan Grossman. I learned a lot watching him build his business. He runs W3Counter a well known stats program online along with some other businesses.

The biggest thing I learned by looking and watching from the sidelines is having a multifaceted approach to web income is very important. He has a few different streams of revenue including publishing, and services. To me this is hugely important. I know a lot of publishers that rely soley on web publishing as their means of income.

For the last few years I’ve been relying largely on brokering site deals, selling my own sites, and flipping sites. Truthfully its exhausting. I didn’t want to feel like I’m boxed in to any one facet of my operation. Blog Sales is like a box I couldnt get out of. It was burning me out. The second half of 2007 is all about diversification.

I looked at my strengths and evaluated what would create a level of happiness I could be happy with. Publishing is enjoyable but I don’t want to have to rely on Google and individual ad sales to drive my income. I want to use publishing as an outlet for other income.

A few areas I always look is Affiliate Marketing. In the past and currently it drives a good amount of my income. However it too has its limits. So I settled on the ever challenging arena of ecommerce. So my approach in the next year or so will be to develop a strong and growing ecommerce business to support my publishing addiction.

So, is your main business publishing or could you withstand a complete collapse of The Google?

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  • http://www.esoupblog.com/ Sharon Sarmiento

    David, you’ve really got me thinking. I think you’re totally right about diversification and how we can’t rely on just one form of web income.

    I’m currently examining my strengths to figure out how I can diversify my own biz. Right now I have a service based business (internet business management) which has been a good stable income so far, but I don’t want to put all my eggs in one basket.

    I’ve also recently started venturing into web publishing, so this is a start at the diversification process, but I’d like to get more levels going.

    Definitely, I agree with you–the strongest business, one able to withstand a “collapse of The Google” ;-) will be one that is multifaceted. We can’t be complacent in just doing what we’ve always done before. We need to venture out and explore other ways of making money.

  • http://www.esoupblog.com/ Sharon Sarmiento

    David, you’ve really got me thinking. I think you’re totally right about diversification and how we can’t rely on just one form of web income.

    I’m currently examining my strengths to figure out how I can diversify my own biz. Right now I have a service based business (internet business management) which has been a good stable income so far, but I don’t want to put all my eggs in one basket.

    I’ve also recently started venturing into web publishing, so this is a start at the diversification process, but I’d like to get more levels going.

    Definitely, I agree with you–the strongest business, one able to withstand a “collapse of The Google” ;-) will be one that is multifaceted. We can’t be complacent in just doing what we’ve always done before. We need to venture out and explore other ways of making money.

  • http://www.rajdash.com raj

    Publishing addiction…. yes, a very good term for it. That’s what i have too, though nowhere nearly as successful as you. Keep up the good work.

  • http://www.rajdash.com raj

    Publishing addiction…. yes, a very good term for it. That’s what i have too, though nowhere nearly as successful as you. Keep up the good work.

  • http://www.splashpress.com Mark

    Damn. I meant to pay tribute to Corey Rudl last June 2nd and I completely forgot. He was only 34 when he died in 2004, but was a brilliant example of “The Multifaceted Approach To Web Income”. And what is more, he shared it unashamedly with “real people” and helped change many lives, including my own.

  • http://www.splashpress.com Mark

    Damn. I meant to pay tribute to Corey Rudl last June 2nd and I completely forgot. He was only 34 when he died in 2004, but was a brilliant example of “The Multifaceted Approach To Web Income”. And what is more, he shared it unashamedly with “real people” and helped change many lives, including my own.

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