Time, Inc. has killed off their Business 2.0 Magazine, the icon of the connected Web 2.0 enabled business, reports the New York Times:
As we wrote in July, executives at Time Inc. were weighing whether to shutter the seven-year old business/technology publication as the magazine’s ad pages precipitously dropped this year. After our article boosted public support for the publication – followers started a support group on Facebook – Time bosses gave the publication a two month-long reprieve during which it weighed offers from Fast Company publisher Mansueto Ventures, and others, to buy the brand and its 623,000-name circulation list.
I’ve read Business 2.0 for most of it’s 7 year lifespan. Generally, it was a decent read on up-and-coming business ideas and individuals.. but sometimes it simply failed to hit the mark.
