Telegraphik

I’m really a huge believer that the biggest mistake a company can make when starting out is called Brand Dilution. Basically creating way to many webs and not one solid hardcore brand. Let’s take a look back at blog networks. Mostly because this is where I gained a lot of experience in what I called dilution.

Many people believe that by creating a network of sites that they will gain market saturation and higher profits and they are probably right on many levels. From an SEO standpoint a ‘blog network’ is probably a faster way to gain market saturation and higher initial profit margins.

Let’s say you had a blog network comprising of 50 Business Oriented Blogs under different brands and domains. Is your value greater in One Big Site, or 50 smaller one. From an SEO standpoint probably 50 smaller ones. But from a common branding standpoint probably One Big Site. There is a simple solution to this. And it’s called overlap. Generally a blog network has very little overlap. Ideally if creating a Business Network you should tie it all together in a hub or central site.

However if it was me starting out I would probably focus in on one site and build links organically and quickly. If you have a good understanding of SEO you don’t need to build 50 sites to gain the weight of 50 sites.

Simple tip for today: Start one site. Execute on one site well. Move on to a new niche.