As I covered in the Blog Herald Podcast earlier this weekend, NBC and Apple have found themselves in a battle royale over NBC’s participation in iTunes.
In short, NBC Universal has ‘frakked itself’ to use a term from their hit show Battlestar Galactica. Apple has called their bluff and informed NBC that they will no longer carry any new material from this fall’s lineup of television shows.
Now I find all of this personally disappointing because I’m a huge Battlestar fan – but I’m not really sure that NBC knows that it’s doing. The mobile video war has been fought for now – and the combination of iPods with iTunes have won that battle. NBC is involved in the new Hulu content distribution system – but that’s proprietary and doesn’t sync with the iPod as far as I can tell.
What’s NBC thinking?