Telegraphik

As we had reported earlier this week, NBC Universal has ditched Apple’s iTunes & iTunes store platform for parts unknown.

Until now.

NBC has opted to sign with Amazon, a relatively unknown player in the digital media distribution world. The choice imposes even more Digital Rights Management restrictions than those imposed by Apple’s FairPlay system:

With a market cap of $34 billion, Amazon isn’t exactly the smallest company in the world. But they are certainly smaller than Apple when it comes to power and influence in the downloadable entertainment scene. In this way, Amazon might be an ideal partner for NBC, given the latter’s concern for control over show pricing and DRM. Yet, when shows start appearing early next week, they’ll be debuting to a download marketplace that sees less activity than Apple’s iTunes Store.

Personally, I think they’re frakked…