Developing A Strong Monetization Strategy

June 7th, 2007 @ 3:03 pm | David Krug | View Comments

moneyMoney is a big concern of any web developer, or software developer too. One of the biggest successes you can have in web development or software development is to develop a cohesive above ground monetization strategy. One of the things people often ask me about is monetization strategies. I see people float from one and to another. And bounce around a lot. I’ve never been a huge advocate of adsense. Thuse you don’t see jumping into adsense happy niches to often. Adsense is like cocaine to a Hollywood Diva. It’s great for awhile but your nose starts to hurt so you need to use a needle. I know horrible analogy. But oh so true of most publishers. They just can’t get enough of good old adsense. Here’s what I would do to start out with any site especially ones in the tech industry.

I would definetly use a balanced approach. Adsense is a decent start but rarely really lives up to the hype in the tech sphere. I’d go after some aggressive affiliate payouts. Personally I use Midphase. You can sign up here. I will personally send you my 5% 2nd Tier Payouts after 60 days making it well worth it to you.

Here are some staggering facts about Midphase.

As of May 10th Midphase paid out atleast $30,000 dollars through their in house affiliate plan. Let me tell you something. You’d be hard pressed to beat that kind of money through adsense with a strong tech website. That’s just one good example.

There are plenty of ways to monetize your site. But the biggest mistake publishers make is switching around and going with every new fad. Find one thing that really works for you. And stick to it until you can find a way for it to succeed.

  • David Krug
    Well the residual income comes in when you have other folks seling Midphase too. The bottom line is residual income is hard to develop but once it starts it is well worth your time to develop 2nd tier affiliates.

    Thanks for stopping by.
  • Hey David,

    Thanks so much for writing about this.

    You have told me this a few times, and it's finally starting to sink in. I like the idea of affiliate marketing because it's a residual income--the person signs up once through you and then you get a monthly payout, whether or not the person continues to re-visit your blog and click on ads. That is much more attractive to me than being dependent on constant clicking.

    I'm new at this, as you know :-) , and it's really helpful when you point this stuff out. Thanks so much.

    Cheers,
    Sharon
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