Building Your Link Building Playbook

June 14th, 2007 @ 10:17 pm | David Krug | 2 comments

First off, if you are building a quality site you need quality links. It’s just that plain and simple. For the most part you really want to stick to what I call organic link building, however sometimes you need to augment your link building with non-organic links. The number one way I recommend anyone build links is through a system of link growth called augmented site purchasing power. Let’s take for example Chocolate Chipped, the site I’m advising on. If It were me and I were running this site and wanted to be a huge player in the chocolate field there are steps to go through in order to really find success in building links.

I’d first buy a website that was established (you can sell it off later). I recommend sitepoint for buying websites and blogs. Normally blogs have a higher inbound to outbound link ratio than static sites so I’d recommend buying a somewhat related blog. Bummer I couldn’t find a single related blog. No need to fear. Buying a related site isn’t the only leverage you have. You can buy links on established sites. I’d recommend Text Link Ads. But there is a strategy in buying links. The best strategy in my opinion is to buy what I call “Virgin Links”. If you don’t have a Text Link Ads account you can Sign Up Here. The rest of this post requires you to be signed in so it will help to have a membership.

How To Find “Virgin Links”
First off for the sake of example you need to head on in to the Food Section of the Link Marketplace, and order the links by link popularity, that is under the Advanced Sort option. Instead of looking by highest link popularity start around page 6 or page 7. Start making your way through the sites and revealing how many ad spots are available. Buy spots that have a high availability of ad spots. I rarely if ever buy an ad on a site that has any other ads on it. When buying ads to your site. Never, ever ever buy ads with the same anchor text you use to link on your site on your own sites.
I generally recommend buying ‘deep link’ text link ads. What I mean by that is I recommend buying links that are for interior pages. For example if Chocolate Chipped had a page of Top 10 Chocolate Recipes, I’d recommend buying links for that page. Number one they are more likely to be clicked than a traditional link, and will provide interior pagerank strength to your site. Buying sites that aren’t heavily filled with text link ads also ensures that you stay under the radar and that site is still passing pagerank as well.

Create Virgin Link Fields with Squidoo
One step of the game which I strongly recommend is this. Buying links can get you punished. So why not buy links on someone else’s trusted domain in which you already have a link. Here’s an example of how that can be done.

1. Setup a Squidoo page called Chocolate Recipes
2. Provide lots of link backs back into your site
3. Invest a few hundred dollars a month in text links to develop your squidoo lens’ authority

Basically what you have done is created a nice landing page in which to leverage for yourself while keeping your site nice and clean of potential Google punishment for buying links. Google rarely punishes the buyer they normally punish the seller. So keep that in mind. Spend half an hour a day developing links to your “link fields” and an hour a day developing links for your own website.

There are 7 great places that allow you to setup “link fields” of your own, and traditionally are highly trusted, the last 2 are probably not nearly as effective as the others.
1. Squidoo
2. Hubpages
3. Wordpress.com
4. Googlepages
5. Twitter Profiles
6. YouTube
7. Myspace

Don’t be shy build a simple page on each and every one of these services pointing back at your own main website. Spend a little bit of time every day on each one of them. Adding new content that links inward to your main project. Comment on blogs using your main blog’s url and don’t be shy to offer helpful link dropping when its relevant.

Secondarily use link exchanges for your secondary sites when needed to provide a neccesary boost to your main domain without risk of being punished for to many bought or reciprocating links.

In closing,
Linking is loving. In order to be loved you first have to love. Don’t worry love as much as you can at first and just give links away like my grandmother used to give away candy. It’s by far the most effective way to build quality inbound links.

2 responses so far ↓

  • Chocolate Chipped || Jun 15, 2007 at 2:23 am

    I think I need to print this out and sleep with it under my pillow. David, I am so, so, so, sooo glad that I have you to advise me on this stuff, cuz it sort of makes my head spin trying to take all this in.

    One thing I need to do more is find blogs in my field and start participating in those communities. I am new to the food blog world, so I need to get out there and get folks familiar with me.

    I have been linking out a lot, and have been finding related popular blogs to link to and add to the blogroll, and already, after just a week of Chocolate Chipped being in existence, I’ve gotten a few really good links back.

    All in all, I have been super pleased with how Chocolate Chipped is starting to gain momentum. It takes a little time each day, but I can see already that the time invested is paying off.

    Again David–thanks so much for your help. :-) I couldn’t do it without you.

  • David Krug || Jun 15, 2007 at 4:21 am

    That’s the key thing participation. I’m not always the best at that myself.

    And of course you are welcome.

    D

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